Our Story
THE DESIGNERS:
Sophie and Fatou, two sisters united by blood and passion, founded the SNW brand in June 2016 during a trip to Senegal. Amazed by the richness of their country and the beauty of Wax fabric, a vibrant symbol of African culture, they developed a true passion for this colorful fabric with ethnic patterns.
Aware that many find it difficult to tie a turban simply, they decided to create an accessory combining ease of wearing, quality, and style. After several years of refinement, they registered the SO TOUFA model to protect their unique creation.
The SO TOUFA turban is for people who want to add a touch of originality to their outfit, without stress or complication. The brand’s spirit is based on the desire to offer an accessory that is both elegant, practical, and distinctive.
Keen to guarantee impeccable quality, Sophie and Fatou collaborate with a workshop based in Paris, a symbol of know-how and excellence.
Their slogan, "Crown your style", reflects their ambition: to allow everyone to assert their personality with elegance and confidence. More than just a brand, SNW is a tribute to beauty, diversity, and self-confidence.
THE BRAND:
SNW – The Art of the Turban, the Expression of Personality
At SNW, it is believed that everyone deserves to shine with confidence and authenticity. The brand celebrates the timeless beauty of individuals, enhanced by unique head crowns, notably the famous Turban SO TOUFA. Its universe is inspired by the richness of global culture by offering a varied range of turbans, embodying the diversity of cultures around the world.
SNW also represents a craft adventure at the heart of Senegal, the brand’s country of origin, where capsule collections like "Éventail" are made with love and local expertise.
Created by Sophie and Fatou, two passionate designers, SNW stands out with an innovative vision, blending modern elements and classic touches. Their approach is a true tribute to cultural diversity, inviting everyone to explore new stylistic paths. The bold and characterful pieces encourage affirming one’s personality with meaningful accessories.
SNW is aimed at those who seek authenticity, uniqueness, and the expression of their identity through exclusive creations, where each turban becomes a symbol of freedom, culture, and style.