Our story
THE CREATORS:
Sophie and Fatou, two sisters united by blood and passion, founded the SNW brand in June 2016 during a trip to Senegal. Amazed by the richness of their country and the beauty of Wax fabric, a vibrant symbol of African culture, they developed a true passion for this colorful fabric with its ethnic patterns.
Aware that many people struggle to tie a turban easily, they decided to create an accessory that combines ease of donning, quality, and style. After several years of perfecting their craft, they registered the SO TOUFA design to protect their unique creation.
The SO TOUFA turban is designed for those looking to add a touch of originality to their outfit, without stress or hassle. The brand's ethos is based on the desire to offer an accessory that is elegant, practical, and distinctive.
Keen to guarantee impeccable quality, Sophie and Fatou collaborate with a workshop based in Paris, a symbol of know-how and excellence.
Their slogan, " Crown Your Style ," reflects their ambition: to empower everyone to express their personality with elegance and confidence. More than just a brand, SNW is a tribute to beauty, diversity, and self-confidence.
THE BRAND:
SNW – The Art of the Turban, the Expression of Personality
At SNW, we believe every person deserves to shine with confidence and authenticity. The brand celebrates the timeless beauty of individuals, enhanced by unique headpieces, including the famous SO TOUFA Turban. Its universe is inspired by the richness of global culture, offering a diverse range of turbans, embodying the diversity of cultures around the world.
SNW also represents an artisanal adventure in the heart of Senegal, the brand's country of origin, where capsule collections like "Éventail" are made with love and local know-how.
Founded by Sophie and Fatou, two passionate designers, SNW stands out for its innovative vision, blending modern elements with classic touches. Their approach is a true anthem to cultural diversity, inviting everyone to explore new stylistic avenues. The bold, characterful pieces encourage you to express your personality with meaningful accessories.
SNW is aimed at those who seek authenticity, uniqueness and the expression of their identity through exclusive creations, where each turban becomes a symbol of freedom, culture and style.